Want to improve your product by better understanding the needs of your users?

Get insights that drive decisions and inspire creativity.

I wear many hats with a core promise to deliver new insight and make sense of existing data and knowledge.

Plaster 01 Days to Weeks

Strategic Partner

I embed myself in organisations to drive in-depth research that shapes decision-making.

Pills 02 1 to 3 Months

Creative Collaborator

I work with agencies, designers, strategists to deliver insights that unlock the next phase of work.

Cloud 03 Weeks to Months

Insight Booster

I run usability audits, training and workshops to surface gaps and align teams quickly.

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Something different

If you have something else in mind or are unsure, we can figure it out together.

You’d be in good company!

I work across many industries and thrive in cross-functional teams that strive to improve user-centric solutions and strategies.

Company logo

“Rob has the ability to dive into new projects and immediately add value. He brings both sharp analytical thinking and a genuine collaborative spirit to every engagement. Whether working on new product ideation or more strategic challenges, his ability to surface and structure insights grounded in real user needs and contribute thoughtful recommendations has helped us align and move forward confidently in tight schedules. I'd jump at the chance to collaborate again.”

Company logo

“Rob supported us with a focused usability and UX review of our emergency medical device. He brought clear expertise, worked in a structured, transparent and efficient way, and quickly uncovered deep insights across all aspects of the product. His recommendations were practical, and immediately actionable, which was exactly what we needed to bring our product to the next stage!”

Plaster illustration
Plaster illustration
Plaster illustration
Plaster illustration

I'm Rob.

I provide clients with a fresh perspective on their users, help teams ask the right questions, and support data-driven decisions through actionable insights and storytelling.